Giving Your Customers What They Want: Increase Revenues Through Product Recommendations

361 Summary: Right This Way, Please… When you’re sandal shopping at your favorite Shoe Emporium, you may be drawn to the boot display across the aisle. Although you didn’t come in looking for boots, you find yourself checking out with both beach sandals and ankle boots. This is the concept behind using product recommendations on your website: you’re leading visitors step by step through your store. Your goal is to sell them the product they initially came to you for, but also to strate... Keywords: product, recommendations, marketing, conversion, estore, eBiz Article Body: Right This Way, Please… When you’re sandal shopping at your favorite Shoe Emporium, you may be drawn to the boot display across the aisle. Although you didn’t come in looking for boots, you find yourself checking out with both beach sandals and ankle boots. This is the concept behind using product recommendations on your website: you’re leading visitors step by step through your store. Your goal is to sell them the product they initially came to you for, but also to strategically direct their shopping session to sell them additional items. What’s the Advantage? Why should you, as a retailer, be making product recommendations? Several reasons: •You increase online sales. You gain cross-selling and up-selling opportunities. •Understanding what your customers want and predicting their behavior allows you to tailor your suggestions, and match them with products that they’re likely to buy. •Bring traffic to under populated areas of your website. •Gain exposure for your overall product catalog, and move products that were previously low in sales. How Do Conversion Services Work? Conversion solution http://CleverSet.com studies click streams, or the patterns by which shoppers explore websites. They track the order in which customers look at pages and how much time they spend on each page, and offer product recommendations based on individual customer behavior. Says CleverSet CEO, Todd Humphrey, “We not only [look at] what happened in the past, but we actually anticipate where a shopper is going and make targeted recommendations by understanding what a visitor is doing now and what they’re going to do next.” Do I Need Outside Help? That depends on the size of your product catalog. If you sell twenty or thirty different products, you can probably put together your own recommendation solution. With a smaller selection, your visitors have a better chance of being exposed to all of your various products. However, if you sell over a hundred different products, you could really benefit from the available technology, to understand your customers and offer them customized recommendations. Enthuses Humphrey, “What we’re seeing is an increase of between ten percent and thirty-five percent, in terms of conversion rates!” 2 ) { echo "https://www.article-one.tryamillion.com/ARTNET/$file"; echo "$file"; echo "
  • $filehttps://www.article-one.tryamillion.com/ARTNET/$file
    • "; } } ?>

    Do you want to get your web site up? Web Hosting is an essential part of getting your website online. With the right hosting, you can get your website online. Get your self the hosting you need to launch your new website with all the web hosting features you need to get started! - Web Hosting.

    Content is an essential if you are starting a blog or running a website. You can get people interested in topics and so keep your audience looking at your website. Try A Million Intelligence helps you to understand where you need to focus, and Try A Million Article Masters TM bring you the content you need. Get Article Master TM articles written for your website, allowing you to focus on what you need to focus on. Go to: article writing service and buy blog posts.

    Do you want to get more views on YouTube? Do you want SEO services? Do you want Public Relations services? Go to: SEO services.

    Once you have your web hosting, and website, you can earn with affiliate marketing. Go to: affiliate marketing programs.



    (C) Try A Million, We empower the World Wide Web!