Link Baiting. The Stairway To Heaven Or The Gateway To Hell?
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Summary:
A lot of people are saying that the Web is going to Hell in a hand basket and its things like link baiting thats taking it there.
Link baiting, if youre not familiar with the term, is the latest SEO trick that involves creating startling or controversial content that is so outrageous that people will naturally create back links to it in their blogs, e-zines and other web-based watering holes.
Its called link BAITING because its all about creating a hook that draws ...
Keywords:
web site design,web page design,professional web design,seo firm,seo companies,seo optimization,seo
Article Body:
A lot of people are saying that the Web is going to Hell in a hand basket and its things like link baiting thats taking it there.
Link baiting, if youre not familiar with the term, is the latest SEO trick that involves creating startling or controversial content that is so outrageous that people will naturally create back links to it in their blogs, e-zines and other web-based watering holes.
Its called link BAITING because its all about creating a hook that draws back links like rotten fish heads attract crabs.
Now theres nothing wrong with creating hooks, mind you, and link baiting could certainly be classified as a white hat SEO tool if it werent for the fact that so many people are abusing the concept.
Good hooks include humorous items, new items, articles and content about valuable resources and things like that.
But Matt Cutts Devours Babies?, thats something else again. Who is Matt Cutts and why is he eating kids to begin with? Run his name through Google and youll come up with this:
Matt Cutts works for the quality group of Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam.
He certainly doesnt sound like a cannibal, but when that headline appeared on Threadwatch recently, no doubt posted by someone who wanted to annoy Googles Chief of Link Baiting Police, the back links started flowing like cheap wine in a hobo camp.
And what was the end result? A lot of buzz and pages of links in Google all pointing back and forth to every web site that took the bait and discussed their opinion of link baiting.
And Matt? He doesnt really eat babies.
Whats the future of link baiting? Its going to keep on happening and its up to us to self police. If you get taken in by a link baiting headline, dont give it more publicity by discussing it on your blog or sending it out to your e-zine subscribers. Thats just as bad as forwarding those stupid Bill Gates will send you $1,000 emails that come from YourFriend@AOL.com.
Be different. Be smart. Engage in link baiting but make it white hat and youll keep your self respect and your credibility.
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